It is the only professional institution in China that specializes on complex operation and management of sports venue before, during and after the game. It has integrated operation of sports venue with innovation of international vision, concept and resources through centralized plan, investment, operation and management.
Through complex operational practice of Beijing Workers Stadium, by virtue of its deep understanding of sports venue operation, brilliant idea and rich resources, Sportswindow not only made the Workers Stadium business district the most attractive gathering place of fashion and leisure in Beijing, but also systematically developed a solution – iRENA which is suitable for its replication in China, creatively solved the worldwide problem of post game complex operation of sports venues.
Consistently Focus on Operation Management of Sports Venues
To develop experience economy and create iRENA (interactive experience center) corresponding with CBD as the core of company's business strategy, build an excellent zone with international vision, concept and resources and have integrated operation through central planning, investment and management.
Through integration of sports venue resources with sports, recreation, entertainment, arts and other cultural and commercial elements, Sportswindow will challenge the worldwide problem and create a new operation model for post game sports venues.
"iRENA Joy·Color·World" created by Sportswindow is the business model and corporate brand of large sports venue. It has been achieved by Sportswindow through its nearly a decade of operational practice combined with the operation experiences of domestic and overseas large sports venues. This business model, grounded on "Brand development of multi-space resources" provides an exemplary solution to solve the worldwide problem of sports venues operation after major sports event.
"iRENA Joy·Color·World" Sports Cultural Creative Center based on cultural creative industries functional zone of large sports venue is a creative living area integrated with interaction, recreation, entertainment, nature and art. It has become a new landmark representing the international level, multi-experiences and fashion communication of a city.
The English phrase "World of Celebration" is iRENA brand concept's identifying expression. "Joy·Color·World" is an extension of the Olympic spirit characterized with the five rings, trying to bring the great joy and festive celebrations represented by the Olympic rings to real life in multiple ways and to continue the impact. We shall continue the way of Olympic "World of Celebration" and bring it to everyone's real life. The Olympic sports closely correlate with common history, present and future of human being in maximum scope and represent it in the form of "World of Celebration".
We created "iRENA", as a way of "Celebration of Life". We tried to gather the essence of various games, activities and art forms created by mankind like that of Olympic sports as ode of pleasure, happiness and joy. With the essence, men maybe therefore, surpassing beyond differences of nationality, territory and ideology, express their same respect to the sense of elegance and sublime and iRENA may become a form of "Poetic Dwelling" of the present generation.
The word "iRENA" is derived from "Arena", the original meaning of which is the center of the Roman Amphitheatre Arena and it has the meaning of "stadium, athletics, activity and vitality.
While changing "ARENA" to "iRENA" and the change of initial letter "A" to "I" stresses functional extension of such architecture as stadium; highlights individual participation of the public. From being unreachable to full affinity, the change of "ARENA" to "iRENA" inherits vigor and vitality and transforms the height and angle.
