The significant development potential of China's sports facility construction industry has received great concern in post Olympic era. In 2010 the fifth China Beijing International Culture Creative Industries Expo – Beijing Sports Industry Exhibition, a themed forum "Low carbon venue operation innovation" aroused concern from all parties. In addition to the conventional Keynote Speech, this forum also arranged participants to carry out a survey and visit of National Stadium, Beijing Workers Stadium and many other sports venues in Beijing and the successful development and operation of the 50 years old Beijing Workers Stadium was to the full recognition of the participants.
"Sports venue operation is a challenge not only in China but also in the world. Sports venue, an urban landmark building, is an industrial chain of people's multi-kinds of life. "Sportswindow model" borrowed the methods of world sports venue operation, combined them with Chinese characteristics and created a set of standards featured with internationalization, interaction, independence and innovation, achieving the transformation from a single functional sports venue to multi-functioning sports cultural center." As one of the sponsors of this forum, IAVM China district President, Beijing Sportswindow Development Co. Ltd. President Mr. Gao Hong had an in-depth discussion with professionals in many different areas of domestic and international sports facilities industry on hot topics concerning sports venue operation at "Workers Stadium iRENA" sub-forum.
In operation of Beijing Workers Stadium, Sportswindow introduced advanced international sports venue operation mode to upgrade old venue operation mode. This solved the problem of venue operation after sports game. Beijing Workers Stadium, an old sports venue having 50 years history and witnessed China sports development history, regained charm, becoming an international sports culture creativity centre with sports, culture and creative life. But for Tianjin Olympic Centre, a new venue, Sportswindow held high level sports events, large scale concerts and all kinds of sports competitions, making business operation after sports game. These events, including Tianjin Drop CSL TEDA Football Match, Tianjin Auto Culture Festival, International Auto Drift Competition and other big events, formed good condition for establishing Tianjin Olympic Centre leisure and sports industry. Shandong Dezhou Sports Centre was a pro-game-operation model with Sportswindow mode. Sportswindow was introduced at the design phase. They reasonably allocated sports facilities, satisfying public sports demand,
