Harlem Globetrotters Entertain fans at Dezhou iRena, Shandong

Once said by China Sports Daily "if hotel industry is being managed professionally, so should sports venue industry." While a stadium is in search for creative designs, its team is also looking for a professional company to help with running the facilities. "its really hard to find a company that does it well here in China" after several times of negotiations, Beijing Sportswindow Development Company has finally gotten the rights of operation for Dezhou Huangming Sports Center.

"although we officially took charge in november, 2009, we had actually started to implant some ideas into the designs of the sports center way early than that, and integreted both designation and operation.", one of the people in charge at Dezhou iRena told the reporters, after the 11th China National Games, Dezhou Huangming Sports Center have provided their local people with many basketball games, cultural performances and exhibitions. It is reported that since the takeover of Sportswindow Development Company, Dezhou Sports Center has saved up more than 5million RMB for the city financial department.

The so called "world's most famous basketball team" Harlem Basketball landed in Dezhou for the first of their history this summer. From July 9th to 10th, they plan to put on a two day show at Dezhou Huangming Sports Center as part of the iRena Fashional Sports Festival of celebration presented by Dezhou iRena. There will be approximately over 20 thousand people coming out to enjoy Harlem's spectacular basketball techniques and humorous performances. The festival also includes some other exciting entertainments, such as SCC exhibitions, martial arts, extreme sports and so on. All in all it is a festival where you can experience the glamor of American sports and pleasure of high class relaxations.

The Harlem Globetrotter Basketball team was founded in 1926, many NBA stars once played on the team during their careers. Up till now the team has visited 115 different countries and districts around the world, with over 100 million fans. About 50 years ago, the idea of having three point shot was first introduced to the world of basketball by the founder of Harlem Basketball, so as we could expect that the four point shot also created by them could enter the NBA games one day.

This time, invited by Beijing Sportswindow Development Company, Harlem Basketball made their first trip ever to Dezhou city in Shandong Province, proving the local people with the fanciest basketball in the world. The show was held on july, 9th, assembled by various basketball matches and performances. Besides the Harlem basketball show, there was more to enjoy. Not only can you see the famous thai boxing performance from Beijing Club Hero, but also drink beer, play games and have a chance to win grand prizes at the Beer Music Square. People at Dezhou iRena told us, the whole event pretty much captured the unique characteristics of NBA Finals, aiming to let local people enjoy more of the original American Basketball even without having to fly over. It also copied the NBA style of half time, giving out more surprises to the fans, for whoever that showed up, it was definitely a night to remember.

This whole Harlem Basketball show at Dezhou Sports Center is in fact managed by Dezhou iRena as part of their iRena Fashional Sports Festival of Celebration exclusively presented by Beijing Sportswindow Development Company. Sportswindow holds the operation rights of many medium and large sized stadiums in different cities across the country. The iRena Fashional Sports Festival of Celebration will be held on tour in many of these cities providing more fashional, more exciting and more surprising sporting and entertaining events for local people . "the goal of having this kind of event is to bring some of the top international performances closer to the local people, enrich their daily life and help make the local sports culture more diverse," one of the people at Beijing Sportswindow Development Company says that. This kind of event is one of the newest branding attempts by Sportswindow, with the high-end sports resources they have, Sportswindow manages to bring out more to people in different cities, giving them more chances to experience all sorts of sports activities and enjoy exquisite life.